On Saturday evening the 10 Pin bowling alley was packed with families enjoying a game, and the parking lot was filled with cars, a stark contrast to Feb. 10, 1990, when emergency crews and police arrived to a horrifying scene.
That morning, two gunmen stormed into the bowling alley and killed 26-year-old Steven Teran his 2-year-old daughter, Valerie Teran, his 6-year-old stepdaughter, Paula Holguin and a young woman taking care of those two girls Amy Houser.
They were all killed execution-style, while three others survived the shootings.
34-year-old Stephanie Seenak, 12-year-old Melissa Repass and 33-year-old Ida Holguin.
"I think that a lot of people from here especially if you are in your 30's or older, you were definitely affected by that and you remember," said Las Cruces resident Jereme Manzanares.
The few leads that investigators had all came to a dead end.
Manzanares, like many others, have their own theories about the massacre.
"I think it was financially driven, motivated by money, and I think somebody was employed to come in and commit that(murder) and they left and they are gone," Manzanares said.
Some say that after 28 years it may be time to give up on the case, but many others in Las Cruces don't agree.
"I think they should continue the investigation for sure. it's been a long time. There's so many advances and things that have happened technologically in the world that there's got to be something more that they can do and I'm sure there's information out there that somebody knows," Manzanares said.
Las Cruces Crime Stoppers is still offering a $25,000 reward for any information leading to the arrest of the killers.
Anyone with information that can help identify the suspects is asked to call crime stoppers at 1-800-222-tips (8477).