July 28, 2014 –Weeks after breaking the all-time Minor League single-season attendance record for El Paso baseball, the Chihuahuas are proud to announce that more than 400,000 fans have walked through the Southwest University Park gates. This comes on the heels of a social media milestone, as the team’s Facebook page hit 100,000 likes, ranking second in all of Minor League Baseball.
“Through just 50 games in El Paso we have crossed over 400,000 visitors,” said Brad Taylor, General Manager of the Chihuahuas. “What a tribute to the fans that have shown so much support to this great ballpark and this team.”
Since the launch of the brand on October 22, 2013, the Chihuahuas have catapulted themselves into one of the most popular brands in Minor League baseball, locally, nationally and worldwide. Since Opening Night on April 28th, the Chihuahuas have sold out 36 of 50 games at Southwest University Park and still have 17 home games remaining.
The success has not just been local. The Chihuahuas social media platform has seen its share of national and worldwide success. As of today, the Chihuahuas have over 100,900 fan likes, a reach that extends to more than 40 countries.
To date, the Chihuahuas need fewer than 5,000 likes to surpass the Toledo Mud Hens (Detroit Tigers Triple-A Affiliate).
The national attention of the Bark at the Park jersey, unveiled on July 16th, may have helped boost the team’s popularity in recent weeks. The Chihuahuas fan page spiked to more than 4,600 new likes in the 10 days following the announcement. This includes 1,369 new likes in the 24 hours after the unveiling, the highest two-day period in more than a month. The team is slated to wear the jersey on August 3rd.
The Chihuahuas social media reach goes beyond Facebook. They also have more than 11,200 followers on Instagram and 10,600 Twitter followers worldwide.
The Chihuahuas use platforms to engage fans such as videos, updates on players that have moved on to the Majors, upcoming game graphics and more.
Despite the achievements, the Chihuahuas brand has plenty of room to grow.
“We look forward to celebrating with El Paso, Las Cruces, Juarez and the rest of the region as we cross over 500,000 guests to finish the 2014 season,” Taylor said. “We look towards building a fun and exciting 2015 season! Thank you to everyone that made this a reality.”