The NFL denied reports that it reached a new deal with DirecTV to keep the Sunday Ticket package exclusively on satellite television.
"We do not have an agreement. Any speculation or reports to the contrary are not accurate," NFL Media Group vice president of communications Alex Riethmiller told Sports Business Daily on Friday.
Multiple media outlets reported Thursday that the two sides reached an agreement.
If DirecTV is unable to agree to a new contract with the NFL, negotiations could open up to the cable companies or Internet distributors including YouTube or Netflix.
"We've had very, very constructive conversations with the NFL, but it's complex," DirecTV CEO Michael White told Variety on Thursday. "I'm very optimistic we will get an exclusive deal done on NFL Sunday Ticket."
DirecTV's current contract with the NFL expires at the end of the 2014 season. DirecTV pays the league about $1 billion a year for the Sunday Ticket package.