It is the much-anticipated book many in football have been waiting for, while other have feared its publication.
Alex Ferguson's autobiography offered the tantalizing prospect of lifting the lid on life as the manager of one of the world's biggest football clubs -- Manchester United.
Ferguson retired after 26 years at Old Trafford in May, giving him time to reflect on a career which has seen the Scotsman clash with the great and the good of world football.
If you don't have the time to sift through Ferguson's 400-page memoir, don't worry.
CNN is here to help, with the 10 things you can't afford to miss from "Alex Ferguson: My Autobiography."
Ferguson on Wayne Rooney:
Ferguson and the United staff were impressed with Rooney from a young age. "This was a man playing in under-age football," the Scot's scouting reports told him when he was a schoolboy playing for rival club Everton.
United attempted to sign Rooney at the ages of 14 and 16, but on both occasions the young striker turned the Old Trafford club down, with the forward's commitment to Everton being such that the club was "in his blood," according to Ferguson.
"A remarkable raw talent," is how Ferguson describes the player he finally signed in 2004, but he also labels Rooney as "not the quickest learner."
Ferguson also didn't take kindly to Rooney's suggestions as to which players United might sign.
Playmaker Mesut Ozil is currently delighting Arsenal fans with his sparkling form. And according to Ferguson, the German was a player Rooney thought United should have bought in 2010, before he joined Real Madrid from Werder Bremen.
Ferguson told Rooney in no uncertain terms that it was "none of his business who we should have gone for."
Ferguson on Roy Keane:
Roy Keane played for United between 1993 and 2005, acting as Ferguson's general and captain out on the pitch.
"He was the most influential presence in the dressing room in the time we worked together," says Ferguson. "Roy took a lot of the onus off me in making sure the dressing room was operating at a high level of motivation."
But Keane was fiercely critical of players who he deemed weren't committed to the United cause and as his relationship with the club fractured, it would be his undoing.
The Irishman lambasted some of the team's younger players during an interview with United's MUTV television channel.
"The hardest part of his body is his tongue," says Ferguson of Keane. "He had the most savage tongue you can imagine."
Keane left United to sign for boyhood club Celtic, where he played 10 games before retiring in June 2006.
Ferguson on David Beckham:
Both Ferguson and David Beckham bowed out of football at the end of the 2012-13 season, with the former saying "He went out at Paris Saint-Germain much as I did at United: on his own terms."
Beckham left United to join Real Madrid in 2003 and Ferguson details how the relationship between the two had deteriorated.
After a 2-0 defeat to Arsenal in February 2003, Ferguson kicked a boot flew towards Beckham and struck him just about his left eye. It marked the beginning of the end of Beckham's United career.
Ferguson suggests Beckham became distracted by the media storm which follows him wherever he goes.
"His eye was off the ball," says Ferguson. "A shame, because he could still have been at Manchester United when I left."