(CNN) - Just in time for the season-ending Super Bowl, South Carolina Gov. Henry McMaster reignited the furor over NFL players taking a knee during the national anthem to protest police brutality.
The Republican governor tweeted a proclamation Tuesday declaring this coming Sunday "Stand for the Flag Super Bowl Sunday."
"I ask that all South Carolinians show the world our state's resolute commitment to supporting our troops by standing for the national anthem wherever you watch the Super Bowl with your loved ones this Sunday," he wrote, ending the tweet with the hashtag #IStand. (A lot of tweets reacting to his declaration got pinned, #TakeAKnee.)
McMaster echoed President Donald Trump's recent criticism of NFL players who've taken a knee during the national anthem. The president also alluded to the uproar during Tuesday night's State of the Union address.
The Anthem and race
Former San Francisco 49ers quarterback Colin Kaepernick started the protests during the 2016 NFL season.
Kaepernick said he was compelled to kneel during the national anthem in part because of a spate of police-involved shootings that resulted in the deaths of black men, including Philando Castile and Alton Sterling.
A few players took part in the protests then, and even more joined in this past season, after Trump criticized the demonstrations and said owners should fire players who don't stand during the anthem.
Many have accused the president of playing racial politics with his criticism of players, most of whom are black. Trump denies those allegations.