The Las Cruces City Council will soon vote on an incentive to attract more experts in the film industry to the southern part of the state.
"There's a huge demand," said Marco Olvera, founder and owner of the locally-owned Palamora Productions.
Las Cruces city leaders hope to attract the attention of the film industry, in which Albuquerque is already a key player.
"We can do what Albuquerque does," Olvera said. "We have the people that can compete with Albuquerque."
The incentive intends to "capture a larger market share of the film industry," according to the city's website.
The City is also considering purchasing film sets from an unnamed "discontinued television production" for future use.
Las Cruces is also getting its own studio which will be 74,000 square feet, to accommodate motion pictures and television series, according to KRWG.