A new photo craze is starting to gain traction on the Internet - mamming.
While planking is done for laughs, mamming is aimed at bringing awareness to the importance of mammograms.
"#Mamming is the act of laying your (clothed) boobs on a flat surface. like a counter. or a bench. Mamming is a chance for all of us to show solidarity with the millions of women getting mammorgrams this Breast Cancer Awareness Month," says a statement on the mamming website.
Find out more about mamming at www.thisismamming.com.
Find out more about mammograms at www.cdc.gov/cancer/breast/basic_info/mammograms.htm