KVIA joins NMSU's football team for 'Pink Game' breast cancer awareness events this week

LAS CRUCES, N.M. - KVIA joins New Mexico State University for this weekend's "Pink Game" against Rice in Las Cruces.

It is the seventh consecutive year NMSU's football team has joined with the university, local businesses, and the community to raise money for breast cancer research.

The "NMSU Aggies are Tough Enough to Wear Pink" committee is a volunteer group raising funds on behalf of Cowboys for Cancer Research, a 501(c)3 not-for-profit corporation based in Las Cruces, N.M. Since 2007, more than $2.8 million in cash and in-kind contributions have been presented to C4CR. In 2008, 2009, 2010, 2011 and 2012, TETWP's combined fundraising efforts for Cowboys for Cancer Research has made "NMSU Aggies are Tough Enough to Wear Pink" the No. 1 TETWP event in the world.

This season, NM State will continue its role as a pioneer in the quest for a cure to breast cancer by wearing pink jerseys.

In a unique opportunity in 2007, the New Mexico State Athletics Department agreed to designate the football game on Sept. 29 against Arkansas-Pine Bluff, as a breast cancer awareness initiative and fundraiser. Former NM State coach Hal Mumme and his wife, June, brought together four honorary chairwomen for this event, all with strong ties to New Mexico State University and all cancer survivors.

The "Pink Week" will be filled with several fund raising activities, concluding with the game at 6 p.m., Oct. 19 in Aggie Memorial Stadium. A list of events are below. For more information about the events, please visit


The Fashion Show Luncheon (Oct. 16 at 11 a.m. - Pan Am Center): In what has become a signature event, NM State's Pan American Center is transformed from a basketball arena to a pink fashion center. With tables set and centerpieces in place, more than 800 women (and a few men) watch breast cancer survivors model the latest fashions and accessories.  ABC-7 anchors Estela Casas and Hillary Floren will be participating in the luncheon.

Shop for the Cure (Oct. 16 at 10:30 a.m. - Pan Am Center): Before and after the Fashion Show Luncheon local retailers, salons, service groups and others line the concourse of the NMSU Pan American Center with goods, services and much more.

5k/10K Fun Run & Walk (Oct. 19 at 8 a.m. – Aggie Memorial): Saturday begins with more than 700 participants ranging from infants in strollers to seniors in wheel chairs, walking and running in memory of loved ones and survivors.

NM State Football vs Rice (Oct. 19 at 6 p.m. – Aggie Memorial Stadium): On game day, Aggie Memorial Stadium is filled with fans who, for one day, trade NMSU crimson for various shades of pink. At halftime, the crowd goes quiet as the PA announcer asks for a moment of silence then erupts into cheers as the TETWP co-chairs present the total raised for Cowboys for Cancer Research.

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