"I think acronyms are nice, but at the end of the day women voters in this country and potential women candidates are going to continue to choose the Democratic party because we value the input and feedback from women, and we're the party that grows leaders," she said.
Rep. Steve Israel, D-New York, who as head of the Democratic Congressional Campaign Committee is working to elect Democrats to the House, told CNN "The difference between Republicans and Democrats is that they have to work hard to recruit women to run for Congress. All I have to do is answer my phone."
Republicans have their work cut out for them. Project GROW's website says the effort will focus specifically on recruiting, messaging, polling, candidate training, fundraising, a strong digital presence, and other things "to increase female participation."
At the end of the day, Ellmers believes that, despite appearances, women voters largely lean Republican.
"That's why in Project GROW, we're going to be focusing on listening, and recruiting, and engaging and motivating," she said. "Because we want women across this country to be involved in Republican beliefs. We believe most women are conservative."