El Paso said goodbye to one of it's best known cowboys this week.
"His legacy is going to live a long long time around here," said David Carson, Southwest International board member.
West Texas rancher Jimmy Bowen died this week, leaving behind not only an 80,000 acre empire, but also a memory not soon to be forgotten. As one lengendary cattleman rides off into the sunset, a new group of cowboys are ready to saddle up.
"He loved the kids and he actually allows the rodeo groups to participate at the ranch because here in this area the county, and the city does not have a facility for people who are involved in rodeo sports", said Carson
At the rodeo, ropers and riders call it a way of life, a cowboy heritage they're proud to celebrate.
"For the kids I hope that some of the traditional ways get passed on to them," said Carson.
Traditional ways embodied by the borderland man who lived them everyday.
a man being called a legend, an example for all those little cowboys and girls, still learning the ropes.