September 2003 - Brian Z. France, son of Bill France, Jr. is named NASCAR's Chairman of the Board and CEO.
2004 - Nextel becomes the new series sponsor, replacing R.J. Reynolds' Winston brand after 33 years.
2004 - NASCAR introduces a new system for deciding a champion. After the 26th race of the season, the top 12 drivers compete for the championship. The driver who has the most points at the end of the final 10 races is the Cup Series champion.
2007 - It is announced that the premier series' name will be changed to the Sprint Cup Series and that Nationwide Insurance will replace Anheuser Busch as the main sponsor of NASCAR's No. 2 series.
March 4, 2013 - Texas Motor Speedway President Eddie Gossage announces that the National Rifle Association will sponsor the NASCAR Sprint Cup event in Texas on April 13. The race will be called the NRA 500 and will be run during prime time.