Hundreds of people waited in lines that wrapped around the building at the Outlet Shoppes of El Paso.
Stores opened at 10 p.m. but the lines to get in formed as early as 7 p.m. Some of the hottest items includes Coach and Michael Kors purses, Puma and Nike shoes, and Old Navy and Aeropostale gear.
Tommy Hilfiger elves were recruited by Hilfiger employees to help handle the crowds. About 50 elves on top of the 30 employees will be working, but most everyone else is spending.
The stores stay open until 6 a.m. and many shoppers plan on knocking out their entire Christmas list in just one night.