In an effort to instill pride in the community, the El Paso Convention and Visitors Bureau (CVB) is urging all El Pasoans to support Hyundai Sun Bowl events and the CVB's Sun Bowl campaign on Facebook.

Starting December 7, the El Paso CVB will launch a special Sun Bowl campaign leading up to the game and are requesting that the community unite by changing their profile picture until December 31 when the Hyundai Sun Bowl Game will take place. Please go to facebook.com/visitelpaso, like the page if you're not already a fan and download the featured profile photo.

"It's important for El Pasoans to support the Sun Bowl, as it is one of the longest-running bowl games in the nation," said William Blaziek, General Manager for the El Paso CVB. "This is also an excellent opportunity for us to change negative perceptions of our city so let's welcome the teams and their fans with open arms and provide the world-class hospitality we are known for."

Below is a list of Sun Bowl activities:

Rotary Sun Bowl Football Team Luncheon

When: Friday, December, 28 / 11am

Where: El Paso Convention Center

Ticket Information: sunbowl.org

15th Annual Sun Bowl Fan Fiesta - FREE

When: Sunday, December, 30 / 4-9pm

Where: El Paso Convention Center

Information: sunbowl.org

El Paso Sky Party - FREE

When: Monday, December 31/ 8:30-11:30am

Where: Sun Bowl Drive Parking Garage- Top Level

Information: sunbowl.org

79th Annual Hyundai Sun Bowl Game

When: Monday, December 31/ Noon

Where: Sun Bowl Stadium

Ticket Information: sunbowl.org