One only has to look at the demise of retail giant Blockbuster to see that it's true.
Taking its place, of course, is digital entertainment -- the downloading and streaming of movies and television shows to consumers' computers, Internet-enabled televisions and mobile devices.
While some in Hollywood may be uncomfortable with this new direction, others are looking at it as an opportunity and potential boon for growth, marketing and, yes, the almighty and important bottom line.
"Whether studios like it or not, business currents and consumer interests have clearly shifted," said Peter Hoffman, CEO of Seven Arts Pictures. "We can either capitalize on this trend or stick our head in the sand and hope everything will remain business as usual," he added.
And Seven Arts, Hoffman stated, has never been one to shy away from the future.
Which is why the Los Angeles-based studio released its latest movie on DVD, Blu-Ray, iTunes, and streaming digital distribution. This way, Hoffman said, we can better promote the movie and all of our upcoming releases.
So, what of those small plastic discs that most consumers have come to know and, if not exactly love, have certainly grown accustomed to?
According to the movie studio industry, DVDs will continue to play a role, albeit a supporting one to digital.
"DVDs are going to continue to be a viable part of a studio's revenue," predicted Hoffman. "But there is clearly a strong consumer interest in digital viewing as well."
To this end, it would seem that studios would do well to embrace the age-old adage of "give the customer what they want." As is the case with Seven Arts' release, it's DVD, Blu-Ray, streaming and digital download. This gives consumers an array of choices, making it a win-win for movie viewers.