KVIA-TV general manager Kevin Lovell didn’t follow an established track to achieve his position. Born and raised in the small Texas Panhandle town of Dalhart, Lovell left the flat Panhandle plains for the piney woods of East Texas to attend Stephen F. Austin State University in Nacogdoches, TX.
He played on his college golf team, and upon graduation set out on a hoped for sports broadcasting career. Lovell landed his first job with KVII-TV in Amarillo, not as a sportscaster, but as an overnight photographer and morning news anchor.
Within the next three years, Lovell was the 6 & 10 pm news co-anchor, but could not pass up the opportunity to do weekend sports at sister station, KVIA-TV in El Paso. Starting in 1980, he devoted seven years to covering the high school and college sports scene in El Paso and Las Cruces.
With a family to support, and a need to move forward, Lovell returned to his “news” roots by moving to the weekend assignment desk at KVIA while reporting news on weekdays. He left KVIA for a year to try his hand as an account executive at an El Paso advertising agency.
Television was still in his blood, however, and Lovell returned to the KVIA newsroom while completing a Master’s Degree in Communication at UTEP in 1990.
The following year, Lovell left El Paso for a news reporter position at KENS-TV in San Antonio. He returned to the border in 1993 to assume an assistant news director position at KTSM-TV in El Paso.
In 1995, Lovell came back “home” to KVIA as the station’s news director. In 1999, NPG president David Bradley surprised Lovell by making him the station’s general manager. He became the first general manager of an El Paso TV station whose background was primarily news oriented.
During his tenure, KVIA has typically topped the El Paso-Las Cruces news ratings and the station has grown to producing six hours of local weekday daily news. He championed the establishment of ABC-7 Xtra, a late night Sunday issues program that helps further establish KVIA as a serious news operation. Lovell has served on the ABC Affiliate Board and the Texas Association of Broadcasters Board of Directors.
Lovell’s wife Marika is a native of Czechoslovakia. A chance meeting while he backpacked across Europe in 1977 has led to two high achieving daughters. Dr. Brigitte Lovell is a dental school graduate and fellowship trained headache and oral facial pain specialist treating patients in the Ventura, Ojai and Santa Barbara, California area. Dr. Sabine Lovell is a medical school graduate and amidst general surgery residency training at prestigious Emory University in Atlanta.
Lovell has twice competed at the national 3.5 USTA league tennis championship. He’s run several marathons including Boston. He has hiked to the top of the highest peaks in California, Nevada, Arizona, Utah, Colorado, New Mexico and Texas.