These days, Koreans themselves tend to break out the hanbok only for special occasions such as weddings, funerals, first birthdays and major family gatherings.
While in the past, hanbok colors carried important implications, such as class, these days the choice of color is more about what suits the wearer and the wearer's situation the best, rather than reflecting status.
Still, some rules apply.
Although both Britney Spears and Paris Hilton brought international attention to hanbok during their trips to Korea by wearing pink hanbok, they actually committed fashion faux pas in doing so -- pink is rarely worn beyond childhood, with the exception of perhaps engagement ceremonies.
"Natural dyes are the most beautiful," says Lee. "The colors come out more subdued and the natural dyes can also be used to go darker to make a point.
"Our ancestors truly made hanbok as works of art. The colors are most beautiful when natural."
According to the design team at Kumdanje, lighter, pastel colors are best suited for warmer months, while deeper colors are more popular during colder months.
"The designer has to propose the design to the customer, so it's best to talk to the designer a lot," says Kim Young Jin, director of Tchai Kim Young Jin boutique, who designs contemporary (gaeryang) rather than traditional (jeontong) hanbok.
"What I hear from my (Korean) customers is that there's nowhere to wear hanbok," says Kim.
"But I don't think there's a need for us to think of hanbok as everyday wear, because we already have everyday clothes that we're used to, and instead Koreans should think of them as outfits for special occasions."
In recent years, there's been more of a foreign demand for the Korean traditional dress.
According to the staff at Maison de Lee Young Hee, more than 30 percent of their customers are foreign, ranging from foreign brides of Korean grooms to fashion designers and artists to tourists looking for interesting souvenirs of their trip to Korea.
Where to buy
The finest custom-made hanbok can be found at the following shops.
Prices start around ?1,200,000 ($1,100).
Kumdanje, 665-1 Sinsa-dong Gangnam-gu, Seoul; +82 2 517 7243
Maison de Lee Young Hee, 665-5 Sinsa-dong, Gangnam-gu, Seoul; +82 2 545 0689
Tchai Kim Young Jin, 272-8 Hannam-dong Yongsan-gu, Seoul; +82 2 333 6692
For inexpensive versions ranging from ?150,000-?800,000 ($140-$750), a good choice is Dongdaemun Shopping Complex, 2/F 289-3 1A-dong, Jongno 6-ga, Jongno-gu, Seoul; +82 2 2262 0114